MIPIM (8-11 March in Cannes) is a vital event for regeneration professionals. Local authorities use it to show the opportunities in their area, to find partners who can align with their visions, and to attract inward investment. The private sector uses it to showcase expertise and capability, to find opportunity and to establish and build on relationships.

Of course, attending MIPIM can be expensive, and it’s difficult to commit large sums of money to such activity at times like these. That’s why UK Regeneration is working with Place UK to produce a cost-effective way for UK organisations to exhibit at the event.

Place UK is like MIPIM’s established city stands – London, Birmingham, Manchester – but for the whole country. It is a hosted presence which will showcase UK regeneration opportunity and expertise. Through an innovative model it allows you to get more profile for less money.

Place UK – the UK Mission to MIPIM 2011 is:

• A hosted stand in a premium location – the Riviera Hall – as a base for the whole show, with catering, space for meetings, and a presentation area
• A flexible vehicle for presenting your organisation to the MIPIM audience
• An innovative way of displaying information and branding using all that digital technology has to offer
• Not aligned to one city or region – a truly national presence.
• A combination of public and private sector, from all over the country

Place UK gives you:

• Exhibitor status at the show
• A high profile, at an affordable cost
• Involvement in a carefully curated programme of seminars, speeches, receptions and forums, which will help you showcase your opportunities and expertise
• Assistance from experienced and expert professionals who know MIPIM, and how to get the best from it
• Freedom from build-up and breakdown, and the ability to send a tightly focussed team

Place UK is a great opportunity. No build up, no need for a big team on site – we do the work, you just turn up and get going, backed by promotions much larger and more likely to be noticed than those you could justify the spend for on your own.

Are keen to attend MIPIM to further your regeneration or business goals, but under pressure on costs? Join the UK Mission , with packages from as little as £1695, you can get all the benefits of being an exhibitor, for not much more than the price of an entrance ticket.

Contact Steve Webb at steve.webb@placelive.co.uk , or on 020 3170 6043

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